Stock Video Contributors Beginners’ Guide

Simple Tips How and Where To Sell Stock Video Beginners Guide

More and more brands use stock video in their campaigns as stock footage is in high demand for the last few years. Many video editors need complementary or replacement shots for films video projects that means that freelance filmmakers can sell stock footage and have a substantial passive revenue stream.

But if you want your footage to sell, it requires your focus and preparation shooting and editing a high-quality stock video and to place your footage in the highest paying sites in the stock footage industry.

Sell Stock Video Online
Click here to buy this image from shutterstock

A. Film What You Love

The chances your footage will look and sell better is what you are passionate about. For example travel, wildlife, outdoors, sports or people lifestyle use your camera and film it. You will have fun doing it and more importantly it will reflect in the quality of your stock footage. Remember every life situation can become stock footage that you can sell to clients.

B. Plan Your Video Clip Narrative

Don’t just take out your camera and start shooting what you think looks good Instead, treat it like a narrative. Create a solid vision before filming. Plan the shots you need to tell a story by simply sketching first a storyboard. Think about the wide establishing shot of a landmark or a city or close-ups of nature detail or people emotions.

C. Learn the Stock Footage Market

To turn footage into a profit it’s essential to check which styles of stock footage have a high demand. Today lifestyle stock footage shots of diverse real people or models of different ethnicity are very popular. However aerial drone videos and hyper-lapses (time-lapses with movement) are popular too.

D. Footage Quality

As resolutions have a tendency to go up you need your footage to be relevant in the next five years. So always shoot at the highest resolution that you can afford on your camera. Most stock footage used today is 1080p but also 4K or even 8K as more and cameras are available today. So always shoot in Raw (so filmmakers can grade the footage themselves) in the highs resolution setting on your camera.

E. Shoot Interesting Point of view and Camera Movements

When filming stock try interesting point of view such as low/high camera angles or POV (personal point of view). Try to avoid static shots as they most likely won’t sell. You can use dolly movements, handheld or stabilized movements with stabilizer device with your camera. When shooting aerials footage with drones also try using different motions with zoom in or zoom out movement.

F. Tag Your Stock Video Clips

Use Xpiks free download software to tag your stock videos. First give the video clip a proper title and a good description. Then give at list five main keywords to describe the video. So potential clients will be able to find on their search for the topic that you filmed.

G. Property and Model Release

If you shoot on a private property or models always get release forms. It is very important to get signed release from the property owners and from the people that acting for you. In some locations around the world it require paying a fee for permission to film. For example landmarks in New York City or filming in Uluru Ayers Rock in central Australia. So It’s essential to take care of all the legal issues before you offer them for licensing.

Selling stock footage requires talent, vision, planning and using the right equipment for the shoot. When you do it right you can create for yourself a consistent passive income. So if you follow all the steps mentioned above you will make money from stock footage.

My favorite video stock agencies sites for contributors:
A. Shutterstock
B. Pond5
C. Adobe Stock

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